Sarbottam Pal

“Sambanda Aajha Baliyo” an IMC crafted to emotionally touch the heart-string of the people; approaching 360 marketing which created brand awareness and that was the major goal of the campaign.With a message “not only a house be constructed strong but the strong bonding in the relationship who lives in the house makes it strong”. Under “Sambanda Ajha Baliyo” campaign we also ransocial media contest “Sarbottam Pal” to generate more buzz digitally. Participants were asked to send the picture of them with their loved ones which reflect moments of their life. Winner gets to travel to Pokhara to spend Sarbottam Pal with their loved ones. The main objective of the contest was to spark the relation and get away from busy life schedule.